Billabong Odyssey

Three-year adventure and marketing project, launched in 2001, billed as "the search for the 100-foot wave." Sponsored by surfwear and wetsuit giant Billabong, the Odyssey was developed by California surf impresario Bill Sharp who, in January 2001, led a group of tow-in surfers out to ride 50- foot-plus waves at Cortes Bank, an open-ocean break located 100 miles west of San Diego. "We've scoured th...

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