Eddie Would Go

Slogan launched by Quiksilver in the late 1980s, in support of the Quiksilver in Memory of Eddie Aikau big-wave surfing competition. In the 1990s, "Eddie Would Go" broke its surf-world boundaries to become a bumper-sticker and T-shirt phenomenon worldwide, signifying not just a gung-ho attitude toward huge waves, but fearlessness in any difficult situation.  "Eddie" refers to Eddie Aikau, the sup...

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