Eddie Would Go
Slogan launched by Quiksilver in the late 1980s, in support of the Quiksilver in Memory of Eddie Aikau big-wave surfing competition. In the 1990s, "Eddie Would Go" broke its surf-world boundaries to become a bumper-sticker and T-shirt phenomenon worldwide, signifying not just a gung-ho attitude toward huge waves, but fearlessness in any difficult situation. "Eddie" refers to Eddie Aikau, the sup...
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"Eddie would go . . . I think!" Mark Foo, 1986Subscribe to view
Eddie Aikau, Waimea, 1972. Photo: LeRoy GrannisSubscribe to view
Eddie AikauSubscribe to view
Eddie Would Go bumper sticker collectionSubscribe to view
Eddie Aikau, Waimea Bay, 1966. Photo: Don JamesSubscribe to view
Competitors at the 1986 Quiksilver in Memory of Eddie Aikau contest. Photo: SatoSubscribe to view
![](https://cdn.sanity.io/images/f1hjpcr4/production/547e322f3e6847cb7a5b94a38dcda31e28cbb09c-900x675.jpg?rect=0,85,900,506&w=640&h=360&q=65&auto=format)
"Eddie would go . . . I think!" Mark Foo, 1986
![](https://cdn.sanity.io/images/f1hjpcr4/production/05197c4563edb0f38e81fe934589a224b63f7831-900x625.jpg?rect=0,0,900,506&w=640&h=360&q=65&auto=format)
Eddie Aikau, Waimea, 1972. Photo: LeRoy Grannis
![](https://cdn.sanity.io/images/f1hjpcr4/production/1e428f8f76f6f7cc79c6f326281064ccec444026-700x639.jpg?rect=0,93,700,394&w=640&h=360&q=65&auto=format)
Eddie Aikau
![](https://cdn.sanity.io/images/f1hjpcr4/production/898baa7bdc255f933da9644e46356dd7379de876-900x744.jpg?rect=0,24,900,506&w=640&h=360&q=65&auto=format)
Eddie Would Go bumper sticker collection
![](https://cdn.sanity.io/images/f1hjpcr4/production/78d54851c608712729b3180f5432622ac37bf0fe-700x394.jpg?w=640&h=360&q=65&auto=format)
Eddie Aikau, Waimea Bay, 1966. Photo: Don James
![](https://cdn.sanity.io/images/f1hjpcr4/production/d89c2e670365bcd4fe9251031a02e2d4b4f2d5d9-700x487.jpg?rect=0,42,700,394&w=640&h=360&q=65&auto=format)
Competitors at the 1986 Quiksilver in Memory of Eddie Aikau contest. Photo: Sato