Los Angeles Surf Fair

The original surf industry trade show, conceived and sponsored by Surf Guide magazine, held at the Santa Monica Civic Auditorium from 1962 to 1964. The Los Angeles Surf Fair, precursor to Surf Expo and the Action Sports Retailer (ASR) trade shows, was designed to showcase the latest in surfing equipment, fashion, and media. Because it was also meant to help rehab surfing's rowdy image, Surf Fair e...

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