Rietveld, Rick

This unfinished page contains text from either the 2003 or 2005 print version of Encyclopedia of Surfing. An updated version, with more photos, is coming soon.

Southern California artist, best known in the surf world for his brightly colored and mildly surreal ads for Maui and Sons surfwear in the mid- and late '80s. Rietveld was raised in Los Angeles, and graduated from Pasadena Art Center in 1977. He was a cofounder in 1980 of Maui and Sons, and the company was all but built on Rietveld's ads, including his airbrush interpretation of the famous photo o...

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