surfing T-shirt

The surfing T-shirt is by far the sport's most enduring and popular fashion contribu- tion. Surfboard manufacturer Floyd Smith of San Diego, California, is sometimes credited as the inventor of the surfing T-shirt. As a marketing ploy in 1961, Smith invited local surfers to bring their white T-shirts into the Gordon & Smith Surfboards shop, where he applied the company logo across the back using a...