"THE LONG, STRANGE TALE OF RON DIMENNA", BY MATT HIGGINS (2011)
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This article was originally posted on ESPN on September 13, 2011. The version below has been shortened and slightly edited. * * * The legend says he's as camera-shy as Bigfoot, or Banksy. A rap sheet tells of a taste for fast living. The rumors? Oh, boy, where to begin? Let's start with a story about a surf mogul who hates publicity. It was 1988, and Ron DiMenna, founder and owner of Ron ...
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