Super-hip and aggressively marketed surfwear company based in Costa Mesa, California; founded in 1978 by former pro surfer Michael Tomson. A native of Durban, South Africa, Tomson took the company name from a popular Gillette razor television ad, where "Gotcha!" popped up suddenly on screen. Tomson himself, along with top Australian pro surfer Cheyne Horan, modeled the new line of surfwear in adve...

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