Chapter: 7
Long Division
- Return of the Longboard
- Simon Anderson and his Mighty Thruster
- Surf and Destroy
- Terror from Below
- The Unsinkable Tom Carroll
- An Explosion of Talent
- Tom Curren's Mile of Style
- How to Turn a Circus into a Riot
- I Predict Waves in Your Future
- Cult of the Surf Photographer
- Video Killed the Surf Movie
- Waves for Sale
- Surf Boom Redux
- Terminally Hip
- Super-Sizing the World Tour
- Somebody Should Do Something
- Surfers vs Apartheid
- Make Room at the Top, Obrigado!
- The Last Big Wave
- Eddie Aikau's State of Grace
- A Beloved Rival
Surf Boom Redux
![Detail from Gotcha ad, 1987](https://cdn.sanity.io/images/f1hjpcr4/production/50985684a9d4ecc5b92240e175d73d838f1a855a-1040x585.jpg?w=640&h=360&q=65&auto=format)
Detail from Gotcha ad, 1987
![Surfing using gloves and traction pad, 1989](https://cdn.sanity.io/images/f1hjpcr4/production/c1a8a534f33cf5ed406963604f036e8dec94bd79-1040x585.jpg?w=640&h=360&q=65&auto=format)
Surfing using gloves and traction pad, 1989
![1985 Billabong Pro](https://cdn.sanity.io/images/f1hjpcr4/production/82b46a19e5727f474de18bc5714c087b66341f25-1040x619.jpg?rect=0,18,1040,585&w=640&h=360&q=65&auto=format)
1985 Billabong Pro
![Poster for 1964 Surf Fair, Santa Monica](https://cdn.sanity.io/images/f1hjpcr4/production/639d6ca8b0ab2e6bc1bbc7a41b47d47e98d68370-1040x585.jpg?w=640&h=360&q=65&auto=format)
Poster for 1964 Surf Fair, Santa Monica
![Action Sports Retailer booth, 1983](https://cdn.sanity.io/images/f1hjpcr4/production/7258ecf1a521a08ff4419f4dcf57ae5831bb5c52-1040x585.jpg?w=640&h=360&q=65&auto=format)
Action Sports Retailer booth, 1983
Surf-themed goods and products rained down upon America's vast waveless interior. The New Gidget on syndicated TV, Wisconsin-made Surf City Brew, wavepools in Cleveland, Allentown, Palm Springs. Twenty-thousand sunburned Midwesterners flocked to an afternoon “surf party” in Williamsburg, Iowa.
By the mid-'80s, a second commercial and pop culture surf boom was on. By almost any quantitative measure, this new boom was bigger than the Gidget-launched craze of the '60s, and it lasted until 1990, when it crashed with a familiar abruptness. There were plenty of new products for what marketers now referred to as “core” (short for hardcore) surfers: the glue-on rubber nose guard to prevent spe...
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