Detail from Gotcha ad, 1987
Surfing using gloves and traction pad, 1989
1985 Billabong Pro
Poster for 1964 Surf Fair, Santa Monica
Action Sports Retailer booth, 1983
By the mid-'80s, a second commercial and pop culture surf boom was on. By almost any quantitative measure, this new boom was bigger than the Gidget-launched craze of the '60s, and it lasted until 1990, when it crashed with a familiar abruptness. There were plenty of new products for what marketers now referred to as “core” (short for hardcore) surfers: the glue-on rubber nose guard to prevent spe...