Action Sports Retailer Trade Expo (ASR)

Frenetic three-day surf industry convention-hall trade show held twice yearly in Southern California from 1981-2011; the most widely attended event of its kind in the United States; long known by its ASR acronym. ASR gave surf companies an opportunity to display their newest wares—everything from surfboards and surf trunks to water slingshots and sparkling tanning lotion—to surf industry retailers...

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