Panic on the Showroom Floor
Photo: Art Brewer
Reno Abellira, 1969. Photo: Brewer
Shaping shed, 1971. Photo: Alby Falzon
You've just left the theater after seeing Hot Generation in 1968, brain afire after seeing Nat Young and Bob McTavish at Honolua Bay, and the only question is: How fast can you get a new board? Right away. Tomorrow. And at a discount price, too. But only if you want a 9-foot 6-inch 28-pound noserider—which by the spring of 1968 was the Edsel of surfing manufacturing. The major labels were in trou...