Last Call for Print Media

Opening an issue of The Surfer'sJournal was like stepping into a hushed, well-appointed library. Plenty of Times Roman-set text. No exclamation points. No reader contest giveaways. The Journal was beautifully designed and photo-edited, and printed to an almost art-book quality standard.

While the internet arrived, collapsed, and recovered during the late 1990s and early '00s, traditional surf media did nothing but thrive. The surfing population exploded, and wave-riders everywhere wanted their mags, videos and DVDs—and their surf websites. This wasn't a zero-sum game, at least not yet. The pie simply got bigger for everybody. Print was especially hot. Internationally, the number...

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