Chapter: 8
The Ride of Your Life
- Is Surfing Hip?
- Lisa Andersen Surfs Better Than You
- Killer Cute
- Kelly Slater is Just Warming Up
- Rebel for Hire
- I Believe I Can Fly
- A Monster in Half Moon Bay
- Mark Foo's Last Ride
- Open Throttle
- Laird Means Lord
- Tahitian Scream
- A Webcam for Every Wave
- Last Call for Print Media
- Taylor Steele Likes it Rough
- Searching for the Perfect Phrase
- Hollywood Tries Again
- Thirty is the New Twenty
- Andy Irons' Poetic Fury
- The Beast and Beyond
- A Dance with the Past
- Foam is Dead, Long Live Foam
- Nature Gets a Makeover
- Surf in a Box
- The End of History
Killer Cute
![Roxy Girls in Waikiki, around 1996](https://cdn.sanity.io/images/f1hjpcr4/production/72e56183ba05ba810eaa98ebcf0a69985fb05448-900x506.jpg?w=640&h=360&q=65&auto=format)
Roxy Girls in Waikiki, around 1996
![Roxy teamrider Lisa Andersen, 1998](https://cdn.sanity.io/images/f1hjpcr4/production/dd1e74230b4ce16125e3a9a0cb67c24d98525087-900x506.jpg?w=640&h=360&q=65&auto=format)
Roxy teamrider Lisa Andersen, 1998
![Atlantic Riders Surf School, Portugal](https://cdn.sanity.io/images/f1hjpcr4/production/992be463f86d17ebc1f8979e453db365d5005fe2-1280x720.jpg?w=640&h=360&q=65&auto=format)
Atlantic Riders Surf School, Portugal
![Blue Crush (2002)](https://cdn.sanity.io/images/f1hjpcr4/production/d4546d88bc658d7f6b4fb1bb031b759409c0d67f-1280x720.jpg?w=640&h=360&q=65&auto=format)
Blue Crush (2002)
Whatever feminist achievement the Roxy Girl phenomenon represented was narrow at best. It was empowerment by way of Lolita, strained through a hundred marketing meetings, and topped with a plastic lei.
Lisa Andersen’s idea that women's surfing needed a "girly-girl" makeover was a champagne magnum smashing against the bow of Quiksilver’s new Roxy line, which then sailed off to become the flagship for the newest, richest, most sexed-up division of the surf industry. For two or three years, Roxy’s growth was merely steady. Then suddenly it exploded. Yearly revenue shot past $100 million in 1999 and...
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